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Economic Insights

See Auto Industry Impacts at the National, State, and Congressional District levels.

Every State is an Auto State

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State Facts

Autos Drive Wisconsin Forward

Industry Impact

127.4K
127.4 Thousand total auto jobs in Wisconsin
3.50%
3.50% depend on the auto industry for jobs
$7.9B
Total Labor Income Annually
$17.4B
Total Car Sales in 2022
194.3K
Total New Cars Sold in 2022
Multi-industry contribution analysis of the economic impact of automotive manufacturing, selling, repairing, renting, and additional maintenance modeled using IMPLAN economic analysis data software, 2021 data year; compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility, sales figures represent new vehicle registrations between January 1, 2022 - December 31, 2022.

Tax Revenue

$1B
total state tax revenue
4.65%
% of state tax revenue
$459.9M
new vehicle sales taxes
$31.7M
used vehicle sales taxes
$97.8M
sales tax on auto parts and services
$1.9B
vehicle use taxes (including gas taxes), licenses and fees
$51.6M
corporate profits tax
$185.3M
state income taxes

Registrations

5.3M
Registered

By Body Style

  • Cars 1,665,126 (31.3%)
  • UVs 2,050,201 (38.54%)
  • Pickups 1,149,438 (21.61%)
  • Vans/Minivans 375,863 (7.07%)

By Powertrain

  • ICE / Hybrid 5,296,761 (99.57%)
  • Electric 13,681 (0.26%)
  • Plug-In Hybrid 9,216 (0.17%)
  • Fuel Cell 1 (0%)
The Wisconsin average age of vehicles is 12.0 years; The national average is 12.2.

Figures compiled by Powerbase Associates with data provided by S&P Global Mobility as of December 31, 2022.

New Purchases

194.3K
Vehicles Sold

By Body Style

  • Cars 24,951 (12.84%)
  • UVs 115,639 (59.52%)
  • Pickups 45,541 (23.44%)
  • Vans/Minivans 8,152 (4.2%)

By Powertrain

  • ICE / Hybrid 187,752 (96.64%)
  • Electric 4,822 (2.48%)
  • Plug-In Hybrid 1,709 (0.88%)
  • Fuel Cell 0 (0%)

Auto-related Activity at Ports

Economic Activity From Past Decade

  • 2.2M 2.2 Million Total Exports
  • 337.9M 337.9 Million Total Imports

Economic Activity from 2022

  • 129.6K 129.6 Thousand Total Exports
  • 18M 18 Million Total Imports

Compiled by Powerbase Associates with data provided by USA Trade Online, figures represent port activity over the past decade and between January 1, 2022 - December 31, 2022.

Fueling

  • Gasoline Stations 2,900
  • EV Level 2 Charging Ports 677
  • EV Level 2 Charging Stations 339
  • EV DC Fast Charging Ports 64
  • EV DC Fast Charging Stations 33

Compiled by Alliance for Automotive Innovation with data provided by U.S. Department of Energy's Alternative Fuels Data Center, figures represent fueling data as of January 1, 2023.

Consumers
$67.1K
Median Household Income
68.10%
Owner Occupied Housing
31.90%
Rental Occupied Housing
90.40%
Owner Occupied Single Family Homes

Commuting to Work

  • Drive Alone to Work (73.35%)
  • Carpool to Work (6.58%)
  • Take Public Transportation (0.86%)
  • Work From Home (14.85%)
  • Other (4.36%)

Housing Type

  • Single Family Home (66.70%)
  • 1-Unit (4.40%)
  • 2-4 Units (9.60%)
  • 5-9 Units (4.90%)
  • 10-19 Units (3.50%)
  • 20+ Units (7.90%)
  • Mobile / RV / Boat (3.10%)

Figures compiled by Alliance for Automotive Innovation with data provided U.S. Census Bureau's American Community Survey 2021.

Automaker's Facilities

Ford Motor Company Location Employees
Twin Cities High Velocity Center Menomonie, WI 22
General Motors Location Employees
GM Financial -- Milwaukee Branch Office Brookfield, WI
Customer Care & Aftersales -- Parts Distribution Center -- Hudson Hudson, WI
Stellantis Location Employees
Milwaukee Parts Distribution Center Milwaukee, WI 95
Volkswagen Group of America Location Employees
Parts Distribution Center Wisconsin Pleasant Prairie , WI 37